Mazda Ryuga Concept car photo wallpaper. How will Mazda's Zoom-Zoom spirit achieve form and substance in the future? Laurens van den Acker, Design Division General Manager for Hiroshima, Japan's Mazda Motor Corporation , disturbed the status-quo and challenged every designer in his three global studios with that very question upon his arrival at Mazda early last year.
After months of soul searching, hundreds of sketches and thousands of discussions, meetings, arguments and revisions, the first part of the answer was unveiled at the recent Los Angeles Auto Show. Mazda's provocative Nagare (pronounced "nah-gah-reh") - Japanese for "flow" - concept introduced a new surface language that evokes the emotion of motion in a stationary automobile. Mazda Ryuga Concept car photo wallpaper available for download.
Mazda Ryuga Concept or Nagare is one of a hundred or more Japanese words that describe the embodiment of motion - such as how wind shapes desert sand, the way currents stir the ocean's floor or the way waves lap at the shores of a lake. van den Acker explains, "Nagare is purposely emotional and expressive. Anyone who sees it is drawn for a closer look; they're moved to caress surfaces inspired by nature, to understand how they could work on an automobile.
"But we wanted to take the idea further," van den Acker continued. "The Ryuga concept we're presenting in Detroit is our next step in the evolution of Nagare. It's an exploratory design study that's more realistic than Nagare and therefore more useful in gauging reactions from those who see it.
"To put this in fashion terms, if Nagare is haute couture (a custom designed and tailored garment), Ryuga is prĂȘt-a-porter (ready-to-wear, not one of a kind)".
Mazda Ryuga Car Photo Wallpaper
After months of soul searching, hundreds of sketches and thousands of discussions, meetings, arguments and revisions, the first part of the answer was unveiled at the recent Los Angeles Auto Show. Mazda's provocative Nagare (pronounced "nah-gah-reh") - Japanese for "flow" - concept introduced a new surface language that evokes the emotion of motion in a stationary automobile. Mazda Ryuga Concept car photo wallpaper available for download.
Mazda Ryuga Concept or Nagare is one of a hundred or more Japanese words that describe the embodiment of motion - such as how wind shapes desert sand, the way currents stir the ocean's floor or the way waves lap at the shores of a lake. van den Acker explains, "Nagare is purposely emotional and expressive. Anyone who sees it is drawn for a closer look; they're moved to caress surfaces inspired by nature, to understand how they could work on an automobile.
"But we wanted to take the idea further," van den Acker continued. "The Ryuga concept we're presenting in Detroit is our next step in the evolution of Nagare. It's an exploratory design study that's more realistic than Nagare and therefore more useful in gauging reactions from those who see it.
"To put this in fashion terms, if Nagare is haute couture (a custom designed and tailored garment), Ryuga is prĂȘt-a-porter (ready-to-wear, not one of a kind)".
Mazda Ryuga Car Photo Wallpaper
resolution 1600 x 1200
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Mazda Ryuga Car Photo Wallpaper